"Still the only marketing book
with sex, drugs and violence..."

The Vikings used to drink from the skulls of their enemies. Now they sell furniture in flat boxes.

They took a civilization based on pillaging, plundering and narcotic mushrooms and gave us the Nobel Prize, IKEA, Ericsson, LEGO and Absolut. The violence is gone, but modern Vikings still have an ingenious and slightly blasphemous approach to making a name for their companies, products and causes. It's method without the madness. It's old, it's new and it works.

The Viking Manifesto explains why competition is nonsense, why reward and punishment don't work and why money doesn't really make the world go round...

Make a note: The Vikings are back and this time they mean business.

"Originally written as a book on branding, The Viking Manifesto quickly found a much wider audience. .."

"To date, the book has been translated into 17 languages and continues to pop up in the most unexpected contexts – from entrepreneur sound bites to a reality star memoir. (Don't ask...) I'm thrilled, not only that so many people have appreciated its paradoxical humour, but also that so many have taken the central message of the book to heart: that there's a kinder, smarter and more satisfying way of going about our business and our lives. And that is what it's all about: dreams, inspiration, free-thinking and the glue that holds them all together - the story. "

- Steve Strid

Author, Branding Consultant

17

Foreign Language
Editions

English (original language)
Cyan, Marshall Cavendish, UK
Chinese (Complex)
Commonwealth Publishing, Taiwan
Chinese (Simplified)
Grand China Publishing House, P.R.C.
Russian
Gruppa IDT, Russia
German
Redline Wirtshcaft, Germany
Spanish
Alienta, Planeta DeAgostini, Spain
Dutch
Het Specturm, The Netherlands
Polish
Helion SA,. Poland
Korean
Ever Rich Publishing, Korea
Lithuanian
R. Grupe, Lithuania
Italian
Etas, RCS Group
Swedish
Optimal, Sweden
Japanese
Ei Publishing, Japan
Indonesian
PT Info Cahaya Hero
Greek
Enalios
Hungarian
Pongor
Vietnamese
(pending...)

12

Years
in Print

Yupp...

ABOUT THE AUTHOR
An Icon

(...see above)

In two decades of brand building, Steve Strid has worked with multinationals such as Sandvik and Absolut Vodka (a client for 17 years) to start-ups such as Light My Fire. In that time, he has done everything from copywriting to creating complete brand strategies and global platforms. Technically a marketing book, The Viking Manifesto has over the years found a broader audience around the world and has been translated to 17 languages. Steve Strid has also written numerous articles for such prestigious publications as The Guardian, The Times, The Los Angeles Times and Reflexions. Born and raised in California, he has spent the last three decades in Europe.